How Amazon Carves Up the U.S. — 8 Operating Regions
Amazon splits the U.S. into 8 operating regions, not the 50 states or 4 official Census regions: Northwest (Pacific NW + Mountain) · Great Lakes · Northeast · Midwest · Mid-Atlantic · Southeast · Southwest (CA + NV + AZ) · and Texas as its own region. Texas's standalone status reflects its size (3rd-largest economy, 30M+ population), Gulf-coast logistics hub role, and accelerating B2B / FBA demand — the same reason Cube-Age operates from Houston as the gateway for U.S. distribution and into Mexico / Latin America. Big-enterprise operational maps often track real logistics & sales efficiency better than official administrative boundaries.