Where Americans Are Priced Out of Homes · 2026

U.S. Housing · % of Households Priced Out of New Homes, 2026

Where Americans Are Priced Out of Homes · 2026

Across most of the U.S., the majority of households cannot afford a new home. New Hampshire and Maine top the map at 83% priced out; Massachusetts, Oregon, Alaska and Wyoming cluster near 80%. Mississippi has some of the lowest new-home prices ($267K median) — yet most households still cannot afford them. West Virginia 65% is the lowest share priced out.

Where Americans are priced out of homes in 2026 — U.S. state map showing % of households priced out of new homes. NH 83%, ME 83%, AK 82% highest; WV 65% lowest. — Share of households priced out of new-home purchases by state, 2026. Data draws on median new-home prices vs. state income distributions. The map shows a coast-to-coast affordability crisis.

Why this matters for B2B

When most households cannot afford a new home, they stay in existing housing longer — driving demand for home improvement, DIY materials, appliances, and furniture upgrades instead of new-build product categories. WV, MD, DE and NJ (55-69% priced out) show the healthier owner-turnover markets; NH, ME, AK, MT (~82%) point buyers toward renovation and long-hold categories. Pair with housing cost by state (c85) and income after bills (c26).

Source: U.S. Bureau of Economic Analysis (BEA), state GDP by industry, 2025 series. Visualization: Voronoi / Visual Capitalist ("Manufacturing's Share of U.S. GDP by State"). Original image reproduced above with source attribution intact.