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U.S. Rent Map · 100 Cities, $3.8K SF to $1.1K Toledo

Published 2026-07-072 min read
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U.S. Rentals · 100 Cities Average Monthly Rent, Feb 2026 (Zillow ZORI + WalletHub)

U.S. Rent Map · 100 Cities, $3.8K SF to $1.1K Toledo

The U.S. rental map spans a 3.4x gap from the priciest coastal metros to the most affordable Midwest cities. San Francisco tops at $3.8K/month, followed by New York ($3.7K) and Boston ($3.5K). Midwestern cities dominate the low end — Toledo $1.1K, Fort Wayne $1.2K, Wichita $1.1K. Coastal California and the Bay Area occupy 8 of the Top 15.

Rent Prices 100 American Cities · average monthly rent — Feb 2026. San Francisco $3.8K, Boston $3.5K, New York $3.7K highest; Toledo OH $1.1K, Fort Wayne $1.2K lowest. Zillow ZORI + WalletHub.
Average monthly rent for 100 U.S. cities, Feb 2026. Data: Zillow Observed Rent Index (ZORI), WalletHub. Values reflect smoothed, seasonally adjusted rent averages across all residential property types.

Why this matters for B2B

Rent burden drives which cities absorb which product tiers. High-rent markets (SF, NY, Boston, Miami) support premium home goods (space efficiency, quality-tier furniture) but suppress durables volume — households move often. Low-rent Midwest markets (Toledo, Fort Wayne, Wichita) show broader mid-tier discretionary and longer product hold. Cube-Age's Houston is not in the top-100 rank shown but sits in the mid-tier bracket that anchors Sun Belt wholesale demand. Pair with housing cost by state (c85) and state migration flows (c79).

Source: U.S. Bureau of Economic Analysis (BEA), state GDP by industry, 2025 series. Visualization: Voronoi / Visual Capitalist ("Manufacturing's Share of U.S. GDP by State"). Original image reproduced above with source attribution intact.