From $90.5B (2018) to $158B (2025), U.S. pet spending grew ~75% in 7 years — outpacing most consumer-goods categories. Even through pandemic disruption, inflation pressure, and broader spending pullbacks, pet outlays kept rising. APPA confirms "pet humanization" — treating pets as family members — is now the market's core operating logic. Millennials and Gen Z, the largest cohorts of new pet parents, drive disproportionate spending on premium, natural, smart, and personalized products.
Necessities first. Under inflation pressure, U.S. consumers prioritize food and medical care — the two largest segments — and pull back on optional spend. Premium & specialty categories (grain-free food, prescription diets, smart feeders, pet wearables, telehealth) outpace category average. Sub-categories to watch: functional treats, dental health, joint & mobility, calming products, and tech-enabled accessories. China comparison for context: 2025 urban dog/cat market ~¥312.6B (~$43B), forecast to break ¥400B by 2028 — fast-growing but still 1/3 the U.S. scale.
The $34.4B supplies / live pets / OTC segment is the sweet spot for Chinese factory exporters — pet beds, carriers, collars/leashes, feeders, toys, grooming tools, training pads, and accessories. APPA forecasts this segment to hit $35.6B in 2026. Distribution channels: Amazon Pet, Chewy, Petco, PetSmart — and increasingly Walmart, Target, Home Depot pet aisles. Cube-Age's Houston hub plus our packaging-supply expertise (stretch film, tape, labels for last-mile DC compliance) maps directly onto serving pet-category B2B buyers who need U.S. stock, retail-spec repacking, and reliable LTL/FTL delivery.