What the World Buys Cross-Border · Apparel Leads at 47%

Posted 2026-04-18
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What the World Buys Cross-Border · Apparel Leads at 47%

Source: IPC global survey · n=30,970
47%
Apparel & Footwear · #1
10
Top Categories
30,970
Survey Sample Size
#1👕Apparel & Footwear
47%
#2📷Consumer Electronics & Accessories
19%
#3💎Accessories (Jewelry / Watches / Bags)
18%
#4💄Beauty & Personal Care
17%
#5🪴Home & Garden
16%
#6Sports & Leisure
15%
#7🧸Toys
11%
#8🔌Home Appliances
10%
#9📚Books, Music & Media
9%
#10🥤Food & Beverages
9%

Apparel & Footwear dominates at 47%, far ahead of consumer electronics (19%) and accessories/jewelry (18%). Home & Garden ranks #5 at 16%. Note: shows % of respondents who bought the category cross-border in the past year.